Location Research

When finding our locations, we need to ensure the following things;

• We get permission from the owners of the locations to film there.
• We choose a relatively empty location so we don't get members of the public in the background of the video.
• We don't have any brands or copyrighted material in the background of the video.

For the music video, we need 5 different locations:

Location 1 - Street.

The video opens on an empty street at night. So that we don't have to use too much artificial light, we will film these parts at dusk so there is some light but it doesn't feel like daytime. We can also colour correct to make it seem like the night. 

Location Requirements:

• Street that will be empty when we film there.
• We are allowed to film there.
• A long street that will fit with our concept for the video.
• Matches the aesthetic of our video.
• Straight road, to give a leading lines effect.

Possible Locations: 

Windsor 

This is a street in Windsor that we are considering for a location in our video. It is small and relatively empty so would be easy to film there. 

Location 2 - Bedroom.

The protagonist's bedroom is seen in the start of the video, as he wakes up after a night out and finds the polaroid. The bedroom should be simple, and not have any posters or copyrighted material that could be in the background of the video. 

Location Requirements:

• Simplistic bedroom.
• We have permission to film there from the owner of the room.
• No posters or copyrighted material.

Possible Locations: 

Location 3 - Somewhere the band will be lip syncing to the song.

Throughout the video, there are cutaways to the band lip syncing the song. We want these shots to be completely about the singing, and so a simple location that highlights the performance is important.

Location Requirements:

• A performance venue that highlights the performer.
• Simple as to not draw attention away from the singing.
• We have permission to film there.

Possible Locations:

Norden Farm Centre for the Arts, Maidenhead 

Norden Farm has a large stage with a variety of different lighting options that would be useful for our video. Filming here would give us a versatile space that would allow us to highlight the performance and the lyrics of the song.

Location 4 - Train platform.

The video ends on a train platform, after the actor has spent the video looking for the girl. He gets to the train station, and sees her on the other platform for a second before a train passes in between them.

Location Requirements:

• Train station with multiple platforms.
• We have permission to film there.
• Relatively small station so the platforms aren't busy.
• We time our filming so that we have a train come past in the shot.

Possible Locations:

Twyford Train Station

This is a small, local train station which has two platforms. This would allow us to film the shot across the railway. The station is small and rarely busy, meaning we would be able to film there without getting people in the shot. They have published train times so we would be able to get there at the right time to have a train come past in the shot.

Location 5 - Multiple locations the actor will be running through.

The main body of the video is the protagonist looking for the girl. This will feature him running through and searching through multiple locations. These locations will only be seen for a couple of seconds each and we will need lots.

Location Requirements:

• We have permission to film there.
• The locations don't feature any copyrighted materials.

Possible Locations:

Carter's Steam Fair

This is an old fashioned fairground with bright lights and busy crowds. This would fit the mood of this part of the video as it provides a panicked atmosphere and the lights would give an interesting effect that matches the aesthetic of the video.

Magazine Advertisement - Final Idea

This design was the most popular with our target audience, so we have chosen to use this. However, to make it match our chosen digipak design, we have to adjust a few parts of it. This design is monotonous in colour and this fitted well with our simplistic video idea, however our digipak has a yellow theme. Therefore we need to add some yellow elements to this poster to add colour synchrony and continuity across the promotional package.

Final Design

This is the final version of our design. We have changed the font colour and added a yellow smoke effect to give the design more colour. The images used in this design are ones we found on the internet but for our final version of the advertisement we will take our own original photographs.

This design features a hand holding a polaroid picture, which is the main focus of our music video. It has the name of the album and the band, and a 5 star review of the album which will help to promote it. The record label's logo is also in the corner of the advertisement, providing brand loyalty.

Digipak - Final Idea

After getting opinions from our focus group, we have chosen this as our final digipak design. It has a predominantly yellow theme, which is the overall colour scheme of our promotional package. It features the same polaroid image as on our magazine advertisement and in our music video, continuing brand loyalty. The track list on the back of the digipak is also in a polaroid, highlighting these as a motif of the promotional package. 

Music Video - Final Idea

Establishing shots of a city at night, the male protagonist walks aimlessly down a street. As he passes he sees a variety of people having fun and enjoying themselves. Everyone is in muted colours, with a dark mise en scene. The he sees a girl at the end of the street who is wearing bright colours. There is a montage of them together, before he ends up in bed the next morning not remembering anything. He gets up for the day and finds a polaroid from the night before with instructions written on. He follows these instructions to find the girl, and eventually sees her at a train station, where she waves before vanishing.

Magazine Advertisement - Initial Ideas

For our magazine advertisement we will also use the theme of polaroids, to continue loyalty to the rest of the promotional package. 
There is not a set template for a magazine advertisement, but there are certain codes and conventions to be upheld;

• album and artist name
• information about the album
• suitable artwork that matches the rest of the promotional package

As there is no set template, we have more flexibility with how we can make our magazine advertisement. For example, we could have one large polaroid as the whole poster, or have a series with different photographs on.

These are our four initial designs. The photos are taken from the internet or low quality images of an actor, but we will take our own original photographs for the final version of our magazine advertisement. 

Digipak - Initial Ideas

As polaroid photos are one of the main elements of our music promo video, we decided to include this in our ancillary tasks too. Continuity is important so using the symbol of a polaroid across the whole promotional package will continue brand loyalty. 

This is a template with standard dimensions for a digipak. We will base our designs on this. There are four sides, the front cover, back cover, inside and the disc cover. There is also the spine on the outside of the pack. Therefore we have 5 separate elements of it to design.

We were inspired by Taylor Swift's digipak for her album 1989. She used the idea of polaroids throughout this digipak, which gives a sense of nostalgia to the album.

There are certain conventions we have to include in our digipak so that it meets its purpose;

• the album and artist names
• track list
• record label
• continuation of theme from the video/advert

These are our 6 initial designs. We took some images from the internet and some low quality images of an actor to create these. We would take our own HD photographs and create our own graphics for the final version.

Music Video - Initial Ideas

Using the results of our survey and the lyrics analysis, we came up with 5 initial ideas for our music video:

Idea 1:

Establishing shots of a city at night, the male protagonist walks aimlessly down a street. As he passes he sees a variety of people having fun and enjoying themselves. Everyone is in muted colours, with a dark mise en scene. The he sees a girl at the end of the street who is wearing bright colours. There is a montage of them together, before he ends up in bed the next morning not remembering anything. He gets up for the day and finds a polaroid from the night before with instructions written on. He follows these instructions to find the girl, and eventually sees her at a train station, where she waves before vanishing.

Idea 2:

Photographer waking up unenthusiastically, ready for a photoshoot. Line about repetition - repeated shots of him getting ready and walking the same way in different clothes. He sees the girl he's taking photos of and he is intrigued by her. After the photoshoot she leaves a polaroid in his pocket, he follows the instructions on it and ends up in a final destination with her.

Idea 3:

Boy sees a girl on a shopping channel on multiple TV screens in the window of an old TV shop. He then tries to find her and follow her. Consumerism is addictive and causes him to worship it.

Idea 4:

A girl has a vial of a solution called 'worshipper'. She gets ready to go out on a date, she puts some of the vial into the boy's drink. He drinks it and begins worshipping her. She walks down the street with him following her, she smiles before he pushes her and it smashes on the floor. The solution turns into gas before spreading around, suddenly lots of boys begin following her as they've been infected by the solution. Shots of her dancing with them, the boys doing things for her such as painting her nails. Role reversal - dominant woman.

Idea 5:

Montage style video of clips of a boyfriend and girlfriend together.