Digipak - Initial Ideas

As polaroid photos are one of the main elements of our music promo video, we decided to include this in our ancillary tasks too. Continuity is important so using the symbol of a polaroid across the whole promotional package will continue brand loyalty. 

This is a template with standard dimensions for a digipak. We will base our designs on this. There are four sides, the front cover, back cover, inside and the disc cover. There is also the spine on the outside of the pack. Therefore we have 5 separate elements of it to design.

We were inspired by Taylor Swift's digipak for her album 1989. She used the idea of polaroids throughout this digipak, which gives a sense of nostalgia to the album.

There are certain conventions we have to include in our digipak so that it meets its purpose;

• the album and artist names
• track list
• record label
• continuation of theme from the video/advert

These are our 6 initial designs. We took some images from the internet and some low quality images of an actor to create these. We would take our own HD photographs and create our own graphics for the final version.