Magazine Advertisement - Final Idea

This design was the most popular with our target audience, so we have chosen to use this. However, to make it match our chosen digipak design, we have to adjust a few parts of it. This design is monotonous in colour and this fitted well with our simplistic video idea, however our digipak has a yellow theme. Therefore we need to add some yellow elements to this poster to add colour synchrony and continuity across the promotional package.

Final Design

This is the final version of our design. We have changed the font colour and added a yellow smoke effect to give the design more colour. The images used in this design are ones we found on the internet but for our final version of the advertisement we will take our own original photographs.

This design features a hand holding a polaroid picture, which is the main focus of our music video. It has the name of the album and the band, and a 5 star review of the album which will help to promote it. The record label's logo is also in the corner of the advertisement, providing brand loyalty.

Digipak - Final Idea

After getting opinions from our focus group, we have chosen this as our final digipak design. It has a predominantly yellow theme, which is the overall colour scheme of our promotional package. It features the same polaroid image as on our magazine advertisement and in our music video, continuing brand loyalty. The track list on the back of the digipak is also in a polaroid, highlighting these as a motif of the promotional package. 

Music Video - Final Idea

Establishing shots of a city at night, the male protagonist walks aimlessly down a street. As he passes he sees a variety of people having fun and enjoying themselves. Everyone is in muted colours, with a dark mise en scene. The he sees a girl at the end of the street who is wearing bright colours. There is a montage of them together, before he ends up in bed the next morning not remembering anything. He gets up for the day and finds a polaroid from the night before with instructions written on. He follows these instructions to find the girl, and eventually sees her at a train station, where she waves before vanishing.

Magazine Advertisement - Initial Ideas

For our magazine advertisement we will also use the theme of polaroids, to continue loyalty to the rest of the promotional package. 
There is not a set template for a magazine advertisement, but there are certain codes and conventions to be upheld;

• album and artist name
• information about the album
• suitable artwork that matches the rest of the promotional package

As there is no set template, we have more flexibility with how we can make our magazine advertisement. For example, we could have one large polaroid as the whole poster, or have a series with different photographs on.

These are our four initial designs. The photos are taken from the internet or low quality images of an actor, but we will take our own original photographs for the final version of our magazine advertisement. 

Digipak - Initial Ideas

As polaroid photos are one of the main elements of our music promo video, we decided to include this in our ancillary tasks too. Continuity is important so using the symbol of a polaroid across the whole promotional package will continue brand loyalty. 

This is a template with standard dimensions for a digipak. We will base our designs on this. There are four sides, the front cover, back cover, inside and the disc cover. There is also the spine on the outside of the pack. Therefore we have 5 separate elements of it to design.

We were inspired by Taylor Swift's digipak for her album 1989. She used the idea of polaroids throughout this digipak, which gives a sense of nostalgia to the album.

There are certain conventions we have to include in our digipak so that it meets its purpose;

• the album and artist names
• track list
• record label
• continuation of theme from the video/advert

These are our 6 initial designs. We took some images from the internet and some low quality images of an actor to create these. We would take our own HD photographs and create our own graphics for the final version.

Music Video - Initial Ideas

Using the results of our survey and the lyrics analysis, we came up with 5 initial ideas for our music video:

Idea 1:

Establishing shots of a city at night, the male protagonist walks aimlessly down a street. As he passes he sees a variety of people having fun and enjoying themselves. Everyone is in muted colours, with a dark mise en scene. The he sees a girl at the end of the street who is wearing bright colours. There is a montage of them together, before he ends up in bed the next morning not remembering anything. He gets up for the day and finds a polaroid from the night before with instructions written on. He follows these instructions to find the girl, and eventually sees her at a train station, where she waves before vanishing.

Idea 2:

Photographer waking up unenthusiastically, ready for a photoshoot. Line about repetition - repeated shots of him getting ready and walking the same way in different clothes. He sees the girl he's taking photos of and he is intrigued by her. After the photoshoot she leaves a polaroid in his pocket, he follows the instructions on it and ends up in a final destination with her.

Idea 3:

Boy sees a girl on a shopping channel on multiple TV screens in the window of an old TV shop. He then tries to find her and follow her. Consumerism is addictive and causes him to worship it.

Idea 4:

A girl has a vial of a solution called 'worshipper'. She gets ready to go out on a date, she puts some of the vial into the boy's drink. He drinks it and begins worshipping her. She walks down the street with him following her, she smiles before he pushes her and it smashes on the floor. The solution turns into gas before spreading around, suddenly lots of boys begin following her as they've been infected by the solution. Shots of her dancing with them, the boys doing things for her such as painting her nails. Role reversal - dominant woman.

Idea 5:

Montage style video of clips of a boyfriend and girlfriend together.

Focus Group Profiles

Chloe Hughes, 17

• Favourite Music Genre: Indie/Alternative

• Favourite Music Artist: The Hunna

• Favourite Music Video: Panic! At The Disco - 'Girls, Girls, Boys'. 'In particular, I like the interesting concept and aesthetic of the video. The music video is very simple and switches between only four different shot sizes.'

• Most Important Feature in Music Videos: 'I like seeing the band performing their song because it makes the video seem more authentic.'

• We want our music video to relate to our target audience -  what do you suggest we do to achieve this? 'Keep the music video fast paced with regular cuts, as a teenager loses interest easily. I think narrative music videos are very good, however, in some instances they are too philosophical and not relatable to the viewer, if you are going to do a narrative music video base it around universal themes that are easy for young people to understand.'

Rebecca Bradley, 19

• Favourite Music Genre: Rap, R&B

• Favourite Music Artist: Blackbear

• Favourite Music Video: Twenty One Pilots - 'Stressed Out'. 'It catches my attention and the music video makes me relate to the song even more'.

• Most Important Feature in Music Videos: 'The quality is very important and keeping the editing simple so its easy to follow, but I like it when the music video is more detailed and elaborate'.

• We want our music video to relate to our target audience -  what do you suggest we do to achieve this? 'Listen to the song and try to live it, link that with the song and make the video with that vision'.

Abdullah Khan, 17

• Favourite Music Genre: Pop

• Favourite Music Artist: Ryan Tedder

• Favourite Music Video: One Republic  - 'If I Lose Myself'. 'It's my favourite song and I feel the director has matched the visuals to the music really well. The narrative video allows a variety of different stories to be told and intertwined in a single night, and it is a very clever interpretation of the song.'

• Most Important Feature in Music Videos: 'The artist and their character. It needs to be honest, fans of a band know when their favourite artists present their art form well, e.g. it adheres to their particular style.'

• We want our music video to relate to our target audience -  what do you suggest we do to achieve this? 'The subject of the video needs to be aimed at your target audience and needs to interest them.'

Zach Penman, 17

• Favourite Music Genre: Pop/Alternative

• Favourite Music Artist: Sam Smith

• Favourite Music Video: Sam Smith - 'Stay With Me'.

• Most Important Feature in Music Videos: 'To portray the song well and meaningfully represent the lyrics.'

• We want our music video to relate to our target audience -  what do you suggest we do to achieve this? 'Make sure it is relevant to teenagers nowadays and what they would enjoy, and make sure it's original.'