Focus Group Profiles

Chloe Hughes, 17

• Favourite Music Genre: Indie/Alternative

• Favourite Music Artist: The Hunna

• Favourite Music Video: Panic! At The Disco - 'Girls, Girls, Boys'. 'In particular, I like the interesting concept and aesthetic of the video. The music video is very simple and switches between only four different shot sizes.'

• Most Important Feature in Music Videos: 'I like seeing the band performing their song because it makes the video seem more authentic.'

• We want our music video to relate to our target audience -  what do you suggest we do to achieve this? 'Keep the music video fast paced with regular cuts, as a teenager loses interest easily. I think narrative music videos are very good, however, in some instances they are too philosophical and not relatable to the viewer, if you are going to do a narrative music video base it around universal themes that are easy for young people to understand.'

Rebecca Bradley, 19

• Favourite Music Genre: Rap, R&B

• Favourite Music Artist: Blackbear

• Favourite Music Video: Twenty One Pilots - 'Stressed Out'. 'It catches my attention and the music video makes me relate to the song even more'.

• Most Important Feature in Music Videos: 'The quality is very important and keeping the editing simple so its easy to follow, but I like it when the music video is more detailed and elaborate'.

• We want our music video to relate to our target audience -  what do you suggest we do to achieve this? 'Listen to the song and try to live it, link that with the song and make the video with that vision'.

Abdullah Khan, 17

• Favourite Music Genre: Pop

• Favourite Music Artist: Ryan Tedder

• Favourite Music Video: One Republic  - 'If I Lose Myself'. 'It's my favourite song and I feel the director has matched the visuals to the music really well. The narrative video allows a variety of different stories to be told and intertwined in a single night, and it is a very clever interpretation of the song.'

• Most Important Feature in Music Videos: 'The artist and their character. It needs to be honest, fans of a band know when their favourite artists present their art form well, e.g. it adheres to their particular style.'

• We want our music video to relate to our target audience -  what do you suggest we do to achieve this? 'The subject of the video needs to be aimed at your target audience and needs to interest them.'

Zach Penman, 17

• Favourite Music Genre: Pop/Alternative

• Favourite Music Artist: Sam Smith

• Favourite Music Video: Sam Smith - 'Stay With Me'.

• Most Important Feature in Music Videos: 'To portray the song well and meaningfully represent the lyrics.'

• We want our music video to relate to our target audience -  what do you suggest we do to achieve this? 'Make sure it is relevant to teenagers nowadays and what they would enjoy, and make sure it's original.'