Monday, 18 September 2017

The Hunna - Music Video Deconstruction

THE HUNNA

The Hunna are an English alternative rock band from Hertfordshire formed in 2015. The members are singer/guitarist Ryan Potter, lead guitarist Dan Dorney, bassist Jermaine Angin, and drummer Jack Metcalfe. They take inspiration from a variety of artists, including Kings of Leon and Queen. 
Their debut album 100 was released in August 2016, which debuted at #3 on the UK Indie Chart. They have headlined at Reading and Leeds Festival, and toured the UK in January 2017.



LYRICS


MISE EN SCENE

Overall the video has a faded and muted colour grade over it, which is typical of indie music videos. A number of old and abandoned looking locations are used, further emphasising the style of the song. The first 4 shots of the video are very short establishing shots, showing the locations that will be used later on in the video. 
There are also credits over these shots, a convention only found in alternative music videos. These are the record labels and production company for the music video. 



The name of the band, title of the song and director of the music video are then over the next shots. After these credits the video properly starts, with a drum kick starting the main part of the song.




Some thing else that is used often in alternative music videos is overlays. In this video there are overlays and cutaways to textures and words that add to the 'indie' feeling of the video.


SYNOPSIS

This video is a performance video, where the majority of the video is the band playing the song. The rest of the video is made up of cutaways to people dancing and drinking, and there are tableaux style shots of the 'concert' attendees looking at the camera.

KEY MOMENTS

0:00-0:02 - The video opens with fast cuts of different overlays, reminiscent of old films. This is followed by a shot of the band, establishing who they are and introducing them to the viewers.
0:02-0:12 - There are a number of establishing shots of the various locations that will be used in the video. On these shots are the credits for the video and the track; record label, producers, band, song title, and the video director.
0:13-0:23 - This is where the video properly starts. There has been singing before this, but at 0:13 there is a drum kick and overlays onscreen that match the rhythm of the drums. The song picks up here, and the action onscreen matches it. There are a number of handheld style, mid and close-up shots showing a party happening. Alcohol and drinking games are shown, as well as some slow motion shots of the people enjoying themselves.
0:23-0:25 - This is the first of many 'profiles' of people in the video. Throughout the video, close up shots with a shallow depth of field are used to show the other people in the video. Sometimes they look directly into the camera, breaking the fourth wall, or they do certain actions such as smoking. 
0:28-0:48 - This is where the chorus starts, and the first time we see the band performing in the video. There is a notable change in the style of filming for performance sections, while it is still handheld, the cuts are a lot faster and there is more movement. For example, at 0:29, there is an upward pan going up the guitarist. This is split in two, as a cutaway to a different shot comes halfway through the pan. This broken up style is used often, emphasising the relaxed style of the video. This could be linked to the laid-back attitude of people who have been drinking, who just care about having a good time. 
0:49-0:51 - Another profile style shot, this time of a group of people. These shots are almost like living photos, where the people pose as though a photo is being taken of them, but there is slow motion movement. In this, there are some close ups of members of the group, where the other people are out of focus behind them.
0:58-1:02 - A number of shots of people dancing to the music. The first of these is a girl dancing, looking directly into the camera, breaking the fourth wall. The other shots are of people dancing at the party, in slow motion. These are mostly close ups, again in the handheld style to show the movement of the people.
1:03-1:36 - Again, the chorus has the band performing. This chorus is slightly longer, but the style of filming is the same as the previous camera. The handheld and broken up style continues, with the fast cuts matching the pace of the song.
1:37-1:44 - A piñata is used in these shots, seeming out of place with the dark, grungy atmosphere of the video. However, it could be seen that the piñata represents the relationship discussed in the song. The singer is leaving the relationship behind, and the breaking of the piñata could represent the destruction of the relationship.
2:04-2:18 - This is the longest shot in the video, lasting 14 seconds. It is an extreme slow motion shot, with the band and the other people all crowded together. This is at a slow moment in the song, so the slow motion fits well. They are throwing streamers, glitter and confetti up into the air, seemingly in celebration. This could be celebrating the end of the relationship in the song. When the music picks up again, as it goes into a third chorus, there are a couple of shots of the same scene but up to normal speed. These shots cut in time with the guitar introduction to the chorus.
2:18-2:26 - There are fast cuts that fit with the fast chorus, cutting between the band playing and more 'profile' shots of people. 
2:42-2:50 - The last note of the song is sustained as the singer turns away from the microphone. There are a number of shots of the people watching cheering and shouting, but these have no sound. 
2:51-2:54 - A forward pan towards the singer sitting on the empty rooftop. There are strobe style overlays as it cuts to the singer in the same place, but this time with people dancing behind him.
2:55-2:56 - More overlays as it cuts to a spilled drink lying on the ground, the remains of the party. 
2:56-2:58 - The final shot in the video is of the singer and the band members moving towards the camera, looking directly into it which breaks the fourth wall.


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