Target Audience

Our target audience is male and female 16-24 year olds, who enjoy listening to alternative music.
I created a survey in order to research our target audience. I kept it open for 24 hours, promoting it on social media, and we had 50 respondents.

These are the results we received:

I first asked two demographic questions, so I would know how much of the results came from our target audience. 63% of the respondents were female, and 72% aged 16-24, showing that the majority of the answers on the survey would be from our target audience. The next highest age group was 15 or under, with 18%, so we have to ensure that our video is also appropriate for this age group as they may be watching it too.

I then asked about the respondent's favourite genre of music. I provided 8 options of the most popular music genres, and also added an 'other' option, for people to add their own music genres. As expected, the most popular music genre was 'pop', with 34% of people choosing this option. The next popular was 'alternative', which is our chosen genre for our music video. We received a number of 'other' responses, including 'indie', which is another way to describe the music we have chosen. Therefore we know that an 'alternative' video would be popular with out target audience.

I asked how many people actually watch music videos as knowing how much of our target audience would watch a music video is important. The answer was 50% yes and 46% sometimes, so it is safe to say our music video would be watched by our target audience.

I asked what they think the purpose of a music video is, so we would know what way to make our video in. 64% of people says 'to give a visual representation of the song', so this is what we will bear in mind while making our video. 26% said to promote the single/album, which is the usual purpose of a music video. It is therefore important that the track we are using is portrayed in the best way possible to make people want to listen to it or buy it.

Finally, I asked what the respondents would want to see in a music video. This was a multiple choice question, where they could pick more than one. I added 7 choices and included an 'other' option, so people could suggest other things they wanted to see. The most popular option was 'a storyline/narrative', with 60%. Therefore we will ensure we use a narrative in our music video. 'Acting', 'the artist', and 'the band/artist playing instruments' were equal, with 30%, so we will include these in the video too. We received 6 'other' responses, where people wanted things that relate to the song and express it in a visual manner. We will bear these opinions in mind when creating our video to ensure our target audience is satisfied and will enjoy the video.