Island Records - Record Label Analysis

Island Records is a British record label that operates as a division of Universal Music Group, founded in 1959. When it was sold to PolyGram in 1989, it was one of the largest independent record labels in history, having exerted a major influence on the progressive UK music scene in the early 1970s.
They have three labels; UK, US, and Australia. The UK roster includes notable artists such as Ariana Grande, U2, Hozier, and Catfish and the Bottlemen.
Due to the label's previous legacy, Island remains one of UMG's prominent record labels. In a 50th anniversary documentary, Island Records artist Melissa Etheridge said: 'If you want to look at world music, music of the last fifty years that changed the world, you need to look no further than Island Records.'

Island Records most commonly sign indie artists, so their music videos would like use indie and alternative music video characteristics, as mentioned in a previous blog post. One of their most popular artists, Catfish and the Bottlemen, have music videos that are mostly in black and white. Hozier uses fated and busted colour grading, and U2's videos often feature them performing in unusual locations.
Therefore, Island's music videos usually support the stereotypes of their genre, so we will refer to these to create a video in keeping with Island's preferences.