Music Videos
A music video is a short film made for the purpose of promoting a song. It features the song and accompanying visuals, such as the artist performing, dancing or acting. There are 3 primary types of music videos; narrative, performance and concept.
A narrative music video is a video that tells a story, the story usually described in the song. Often actors are used to tell the story, although sometimes the artist plays one of these roles. An example of a narrative music video is Selena Gomez's 'Bad Liar'.
A performance based music video features the artist performing the song. It could be a live video, where the cinematographer simply filmed the artist;s concert or gig, or a lip synced video. For this, the music track is recorded prior to filming the video, so the artists pretends to be performing it. This type of video is usually in a different location, for example Greek Fire's 'Top of the World', where the band perform in a forest.
A concept music video is usually based around a single idea or concept and are usually abstract or unusual. They could be themed around a certain colour, shape, or theme. An example of a creative concept video is OK GO's 'The Writing's on the Wall'.
Where might we see them?
When music videos first began, the were played on television, notably MTV, or at the cinema. Nowadays they are rarely played on TV, if people want to watch them they usually have to search for them on the internet. The VEVO channel on YouTube is known for posting the majority of artist's music videos.
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